Barcanet / YouGov CSR Consumer Insights Survey 2019 - THE RESULTS
Society expectations are changing, and businesses must change their behaviour to remain successful and improve their valuation.
We asked more than 2000 consumer respondents from across the UK to tell us what they cared about most – focusing on six specific areas, and segmented by Age, Gender, Location and Working Status.
Some surprising insights of our survey include:
- Paying your suppliers fairly is more important than your carbon performance!
- The way you pay your employees is under massive scrutiny
Now we can share this exceedingly valuable insight with you, so you can align your actions to their expectations. These results will help you understand:
- Your consumers and what they care about
- How to improve your CSR strategy
- What will resonate with your stakeholders
- How to increase consumer loyalty and engagement